pRODUCT Design
Case Study
COHIFE- FEDERAL MAP
The Challenge: Transform complex, siloed hydrological data from Argentina’s 23 provinces into an accessible, public-facing interactive map. The goal was to provide clarity on water resources and infrastructure for citizens, researchers, and policymakers.
My Role: Lead Product Designer & Client Liaison
Extended Team:
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Design Partner (ALT Cooperativa)
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External Development Partner
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Client Stakeholders (COHIFE)
Creative Process
This project was a strategic redesign initiative. COHIFE’s internal team had previously developed a version of the map but faced challenges aligning the product with user needs and stakeholder vision. Our agency (ALT Cooperativa) was brought in specifically to bridge this gap
This project followed a user-centered and iterative design approach:
Discovery & Alignment
Workshops with COHIFE stakeholders to understand technical requirements and user needs. Analysis of existing hydrological data structures.
Design & Prototyping
Creation of low-fidelity wireframes to validate the layout and flow, evolving into a high-fidelity, interactive prototype in Figma for client feedback and developer alignment.
Structure & Scoping
Definition of the user journey and sitemap. Prioritization of features for the MVP in collaboration with the team and the client.
Validation & Handoff
Usability testing of key interactions (filtering, data retrieval). Final handoff included a component library and detailed specs to ensure accurate implementation by the external development team.
Product Features
The designed platform enables public access to Argentina’s water data through:
Interactive Layer-Based Map
Dynamic Filtering System
Contextual Data Panel
Public-First & Responsive Design
Clarity from Complexity
CORE CONTRIBUTIONS
Project Rescue
& Stakeholder Alignment
Led the strategic turnaround of a stalled project by facilitating workshops to bridge the gap between the client’s vision and user needs, redefining the product scope and objectives from the ground up.
User Research & Usability Testing
Conducted foundational research—including user interviews and usability tests on the existing prototype—to identify critical pain points and validate new user flows, ensuring the redesign solved real problems.
UX/UI Redesign Within Technical Constraints
Translated research insights into a feasible Figma prototype and design system. The solution improved usability while respecting the existing development framework, enabling efficient implementation without major re-engineering.
Access to public water data in Argentina was fragmented and technical, locked in PDFs and spreadsheets. COHIFE needed more than a map—they needed a public bridge to turn complex hydrology into civic understanding.
Our mission: design that bridge.
The Insight That Changed Everything
User interviews revealed a critical gap: the map, designed for engineers, needed to serve politicians, journalists, and citizens. The technical language, abstract icons, and lack of guidance created a barrier to public understanding.
Our pivotal realization: clarity was the core feature. We pivoted from refining a specialist tool to building a public gateway, focusing on three key changes:
Plain-language UX writing to replace jargon.
Intuitive, metaphorical iconography.
An interactive onboarding tour as the essential primer for all new users.
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